Poster design for "Durex Play Aloe Vera"
A social marketing in China, 2015, Commission by S-Lab.
S-Lab (Socialab), Durex's social marketing agency in China, planned to promote durex's pleasure gel by social media campaign in Chinese market in 1th of June, as the acceptability of Chinese consumers for lube product is relative low.
12 artists worldwide were invited to create a series of posters to promote the lube in a more artistic way to education consumers that Pleasure Gel is a lovely thing to color up the whole process of your sex life.
